Terms and Conditions

Last Updated: November 2025

Welcome to Cask Theory. By accessing or using our website, newsletter, or services, you agree to be bound by these Terms and Conditions. Please read them carefully before using our services.

1. Acceptance of Terms

By accessing Cask Theory (“we,” “us,” or “our”), you accept and agree to be bound by these Terms and Conditions and our Privacy Policy. If you do not agree to these terms, please do not use our website or services.

We reserve the right to modify these terms at any time. Changes will be effective immediately upon posting to our website. Your continued use of Cask Theory after changes constitutes acceptance of the modified terms.

2. Age Restriction

3. Use of Website

3.1 Permitted Use

You may use Cask Theory for lawful, personal, non-commercial purposes, including:

• Reading beer education content and industry news
• Subscribing to our newsletter
• Submitting beer price data through our crowdsourced tracking system
• Viewing beer price visualizations and data

3.2 Prohibited Activities

You agree not to:

• Use our website for any unlawful purpose or in violation of these Terms
• Submit false, misleading, or inaccurate price data
• Scrape, copy, or systematically extract data from our website using automated tools
• Attempt to gain unauthorized access to our systems or networks
• Transmit viruses, malware, or other harmful code
• Harass, abuse, or harm other users or contributors
• Impersonate another person or entity
• Use our content for commercial purposes without written permission
• Republish, redistribute, or resell our content without authorization

4. User-Generated Content

4.1 Price Submissions

When you submit beer price data to Cask Theory, you represent and warrant that:

• All information is accurate and truthful to the best of your knowledge
• You have the right to submit the information
• Your submission does not violate any laws or third-party rights
• Any photos submitted are your own original work or you have permission to use them

4.2 License to Use Submissions

By submitting price data, photos, or other content to Cask Theory, you grant us a worldwide, non-exclusive, royalty-free, perpetual license to:

• Display and publish your submissions on our website and newsletter
• Use the data for analysis, visualizations, and reporting
• Aggregate and present the data in various formats
• Attribute submissions to your display name (if provided)

We reserve the right to remove any submission that violates these Terms or is deemed inappropriate.

4.3 No Compensation

You understand that price submissions and contributions are voluntary and unpaid. We do not provide compensation for user-generated content.

5. Intellectual Property

5.1 Our Content

All content on Cask Theory, including but not limited to text, graphics, logos, images, articles, data compilations, and software, is the property of Cask Theory or its content suppliers and is protected by UK and international copyright laws.

Our branding, including the Cask Theory name, logo, and distinctive orange color scheme (#f90), are our intellectual property.

5.2 Limited License

We grant you a limited, non-exclusive, non-transferable license to access and use our content for personal, non-commercial purposes. You may:

• View and read content on your personal device
• Share individual articles via social media (with proper attribution)
• Print articles for personal reference

You may not reproduce, distribute, modify, create derivative works, publicly display, or commercially exploit our content without written permission.

5.3 Copyright Claims

If you believe content on Cask Theory infringes your copyright, please contact us at admin@casktheory.com with:

• Description of the copyrighted work
• Location of the infringing content on our site
• Your contact information
• A statement of good faith belief that the use is unauthorized

6. Accuracy and Disclaimers

6.1 Price Data Accuracy

6.2 Educational Content

Content on Cask Theory is provided for informational and educational purposes only. We make reasonable efforts to ensure accuracy, but:

• Information may not reflect the most current research or industry developments
• Content represents opinions and analysis, not professional advice
• We do not guarantee the accuracy or completeness of any information

6.3 Beer Reviews and Recommendations

Any beer reviews, ratings, or recommendations are subjective opinions based on personal taste and experience. They should not be considered professional or medical advice. Individual experiences with beer may vary.

6.4 Health and Safety

Cask Theory does not provide medical advice. If you have questions about alcohol consumption and your health, consult a healthcare professional. Always drink responsibly and never drink and drive.

7. External Links

Cask Theory may contain links to third-party websites, breweries, pubs, or other external resources. These links are provided for convenience only.

We do not endorse, control, or assume responsibility for:

• The content, privacy policies, or practices of third-party websites
• Products or services offered by linked businesses
• Accuracy of information on external sites

Accessing third-party websites is at your own risk.

8. Affiliate Disclosure

Cask Theory may participate in affiliate programs with breweries, retailers, or other businesses. When you click on affiliate links or make purchases through our referrals, we may receive a commission at no additional cost to you.

Affiliate relationships do not influence our editorial content or reviews. We only recommend products and services we genuinely believe in.

9. Newsletter Subscription

By subscribing to our newsletter, you agree to receive regular emails from Cask Theory containing:

• Beer education content and articles
• Industry news and updates
• Price tracking insights
• Occasional promotional content or partner recommendations

You may unsubscribe at any time using the link provided in every email. Your email address will be handled in accordance with our Privacy Policy.

10. Limitation of Liability

To the fullest extent permitted by law, Cask Theory and its owners, employees, and contributors shall not be liable for any:

• Direct, indirect, incidental, consequential, or punitive damages arising from your use of our website or services
• Loss of profits, revenue, data, or goodwill
• Damages resulting from reliance on price data or content
• Issues arising from user-generated content or submissions
• Technical errors, interruptions, or unavailability of our website
• Unauthorized access to or alteration of your data

Some jurisdictions do not allow limitation of liability for certain types of damages. In such cases, our liability is limited to the maximum extent permitted by law.

11. Indemnification

You agree to indemnify, defend, and hold harmless Cask Theory and its owners, employees, and contributors from any claims, damages, losses, liabilities, costs, and expenses (including legal fees) arising from:

• Your use of our website or services
• Your violation of these Terms and Conditions
• Your submission of content or data
• Your violation of any third-party rights

12. Website Availability

While we strive to ensure Cask Theory is always available, we do not guarantee uninterrupted access. Our website may be unavailable due to:

• Scheduled maintenance or updates
• Technical issues or server problems
• Circumstances beyond our control

We reserve the right to suspend or terminate access to our website at any time without notice.

13. Termination

We reserve the right to terminate or suspend your access to Cask Theory immediately, without notice, if you:

• Violate these Terms and Conditions
• Submit false or misleading data
• Engage in prohibited activities
• Abuse our services or harm other users

Upon termination, your right to use our website ceases immediately.

14. Governing Law

These Terms and Conditions are governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.

Any disputes arising from these terms or your use of Cask Theory shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Severability

If any provision of these Terms and Conditions is found to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.

16. Entire Agreement

These Terms and Conditions, together with our Privacy Policy, constitute the entire agreement between you and Cask Theory regarding your use of our website and services.

17. Contact Us

If you have questions or concerns about these Terms and Conditions, please contact us:

Email: admin@casktheory.com
Post: Cask Theory, Unit 161072, PO Box 7169, Poole, BH15 9EL, United Kingdom

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